Top Instagram Fashion Influencers of New Zealand
In recent years, social media has transformed the fashion landscape in New Zealand, with Instagram playing a pivotal role in shaping trends and influencing consumer choices. Homegrown fashion influencers have built strong communities, promoting local designers, international brands, and personal styles that resonate with Kiwi audiences.
In this article, we highlight seven of the top fashion influencers in New Zealand, each making a significant impact in the industry.
1. Lily Adrianne (@lily.adrianne) – 7.8M Followers
Based in Auckland, Lily Adrianne is a model and real estate investor who has taken Instagram by storm. Known for her glamorous fashion shoots and luxury lifestyle content, she engages with a vast audience, blending fashion with entrepreneurship. Her influence extends beyond New Zealand, but she maintains a strong local following, often promoting Kiwi designers and brands.
2. Shannon Harris (@shaaanxo) – 1.3M Followers
A household name in New Zealand’s beauty and fashion space, Shannon Harris, widely known as Shaaanxo, has built a dedicated audience through her fashion hauls, makeup tutorials, and beauty reviews. She has collaborated with multiple fashion and beauty brands, giving her followers an inside look at the latest trends. Her authentic and engaging content has cemented her as one of the most influential fashion personalities in New Zealand.
3. Jessie Bush (@jessie_bush) – 531K Followers
Born in New Zealand but currently based in London, Jessie Bush remains an influential figure in the New Zealand fashion scene. She is known for her minimalist yet elegant aesthetic, sharing fashion-forward outfits, travel experiences, and collaborations with renowned brands. Despite her international presence, her Kiwi roots remain an essential part of her content, and she continues to influence fashion lovers in New Zealand.
4. Lou Heller (@louhellerstylist) – 29K Followers
A personal stylist based in Auckland, Lou Heller is a strong advocate for body positivity and self-expression through fashion. She provides practical styling tips, wardrobe guidance, and fashion inspiration tailored for everyday New Zealanders. Her content is both educational and empowering, helping her audience build confidence in their style choices.
5. Meagan Kerr (@thisismeagankerr) – 29K Followers
As a leading plus-size fashion blogger, Meagan Kerr has been instrumental in promoting inclusivity in New Zealand’s fashion industry. She shares outfit inspirations, body positivity messages, and collaborations with size-inclusive brands, ensuring that everyone, regardless of body type, feels represented. Her influence extends beyond fashion, making her an inspiration for those seeking confidence in their style.
6. Judy Gao (@judygaocouture) – 10K Followers
New Zealand-based couture designer Judy Gao has been making waves in the high-fashion world. Known for her stunning custom-made gowns, she provides a glimpse into the creative process behind luxury fashion and bespoke design. Her work has been showcased at major fashion events, and her Instagram serves as a portfolio of elegant, one-of-a-kind pieces that appeal to fashion lovers across New Zealand.
7. Aisha Jade (@aisha_jade) – 280K Followers
Aisha Jade, a former reality TV star turned fashion entrepreneur, has successfully transitioned into the fashion industry with her unique personal style and business ventures. She co-founded her own clothing brand and continues to influence the local fashion scene with her effortless street-style looks and entrepreneurial journey. She is one of New Zealand’s most stylish influencers, offering her followers a mix of fashion, beauty, and lifestyle content.